Digital Transformation and Process Improvement in E-Commerce: Case Study of an SME Specializing in Regional Products from Mar del Plata

Final Project for the Industrial Engineering Degree (Ing. Manuel Fernández Montero e Ing. Bautista Gende - UNMDP)

Abstract

E-commerce has become a key factor in the transformation and growth of SMEs globally. In this context, the research conducted by Manuel Fernández Montero and Bautista Gende, industrial engineering students at the National University of Mar del Plata, addresses the operational challenges of Zizou Mates, an SME that has experienced exponential growth in online sales. Using industrial engineering tools to analyze the market, customers, and internal processes, they identified issues such as the lack of digitalization in order management and the absence of key performance indicators. To address these challenges, they proposed technology-based solutions, including an integrated system in Google Sheets, process reengineering, and quality control optimization. This study highlights the importance of digital commerce in enhancing business competitiveness in a globalized environment, where digitalization, continuous improvement, and data analysis are essential for sustainability and success in dynamic and demanding markets.