Personal Reputation Management in SMEs in Puebla

Authors

  • María Julia Carballeda Universidad CAECE

Keywords:

Personal Reputation, Small and Medium Enterprises, Impact on perceptions

Abstract

"Personal Reputation Management in SMEs in Puebla", written by Ramsés Cabrera Gala, addresses the topic of personal reputation and its impact on customer perceptions in the context of Small and Medium Enterprises in Puebla. With methodological rigor and a friendly reading style, it invites us to analyze the different components of a common concept such as personal reputation, offering a multidimensional and approachable perspective.

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Author Biography

  • María Julia Carballeda, Universidad CAECE

    She has a Bachelor's degree in Human Resources Management, is an Associate Professor at UCAECE, and works as an independent Human Resources consultant

References

Cabrera Gala, R. (2024). Gestión de la Reputación Personal en las Pymes de Puebla. México: Editorial Lambda. Disponible en: https://lambdaeditorial.com/product/ramses-cabrera-gestion-de-la-reputacion-personal-en-las-pymes-de-puebla/

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Published

2024-02-25

Issue

No. 3 (2023): AACINI-RIII / 2023 / N°9

Section

Book Reviews

How to Cite

Personal Reputation Management in SMEs in Puebla. (2024). AACINI - International Journal of Industrial Engineering, 3(3), 49-52. https://riii.fi.mdp.edu.ar/index.php/AACINI-RIII/article/view/100